So Sassi is the esprit label from Royal wedding and award winning British designer, Sassi Holford and we are delighted to stock the collection in our store.
The label is designed by a young graduate design team led by Sassi, at their studio in Taunton Somerset. The gowns are also made there and go through a rigorous quality control check at all stages before being sent out to the bride.
We had the pleasure of going to meet Sassi’s team in Somerset before we opened the shop and it was so great to see the attention to detail that goes into the whole process from the designers to the cutters, seamstresses and hand finishers. Her husband Martin, is also part of the team as ‘head of marketing’ and making it a family affair the ‘Missie’ dress from the 2014 collection is actually a design from her then 12 year old daughter MIssie!
As I previously mentioned, Sassi was commissioned to design a wedding dress for Autumn Kelly who married Princess Anne’s son Peter, in 2008. Then in 2013 she won Designer of the year at the Bridal Buyer awards. Two incredible achievements for a self-taught designer! At 17 years old, she offered to make a friend her wedding dress, it couldn’t be that difficult?! Well it was a success, and more and more people asked her to make their dresses.
In the eighties, Sassi’s dresses were stocked in Harrods and Liberties and now they are in Europe and the US. Sassi is a strong believer in less is more and takes inspiration from Grace Kelly’s wedding dress. ‘she did not have an ounce of flesh on show. That principle has always guided me and it has never dated: you don’t need cleavage to look beautiful on your wedding day.’
Having seen the 2015 collection, I can promise you it won’t disappoint. I always say that So Sassi dresses are traditional but with a twist. Gorgeous silhouettes and luxurious fabrics, what more could you possibly want?
Don’t forget our So Sassi 2015 collection preview weekend on Friday 20th & Saturday 21st June (limited spaces on Sunday 22nd June as well). Call now to book your appointment 01268 776826.
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We are excited to be bringing you an exclusive preview of the new 2018 collection from So Sassi. Come and try on the stunning new collection and get expert advice from our team!
Buying season has started and this past weekend Alison, Sophie and I jetted off to sunny Madrid. We were of course looking forward to seeing the new 2018 collection from the La Sposa, but we were really excited for sun, exploring and, of course, shopping!
Each year we go out to Spain to see the new collection for . We get put up in an amazing hotel, wined and dined and then the next morning visit an enormous exhibition centre with 100’s of other people (all with sore heads) to place an order of around 12 dresses!
Amy Lou
